• Balancing risks and rewards of dealing with journalists
• Time efficient and effective ways to prepare
• Developing strategies for winning over sceptics
• Sure ways to annoy reporters and to please them
• Negotiating On- and Off-the Record agreements
• Preventing misquotes and misunderstandings
• Handling different reporting styles and questions
• Delivering what the media need from you
Strong on content and delivery – CxC Consulting offers a four stage program:
Stage 1 – How to Handle Media Interviews (HMI)
Stage 2 – Delivering Media Messages (DMM)
Stage 3 – Advanced Newspaper Interviewing (ANI)
Stage 4 – Advanced Broadcast Interviewing (ABI)
Case Studies – Tailored Sessions
For more information contact Glenn Whitney