EMI
Your Deal in the Media - Transaction-Driven Media Skills
Half-day workshop

The financial media loves to cover deals in M&A and capital markets, but with so many stakeholders involved, whose perspective will lead the coverage and dominate headlines?

This half-day course helps executives and communication officers at corporates, banks, law firms and other advisors explain their role in a compelling, newsworthy way.

your deal in the media

You will learn:
• Different forms of media and how they approach deal coverage
• Defining your angle and sharpening your message
• Sharing it around – maximising deal coverage across different outlets
• Providing deal colour that makes your perspective stand out
• Job losses, cultural resistance, investor criticism – facing up to challenging questions
• Interview practice and individual feedback

Who should attend?
Executives in corporate strategy & finance teams, banking, accounting, law, media, marketing and public relations who need to be seen as genuine business partners to their internal clients and other important counterparties.

Timing – 0900 to 1200
• Understanding the risk and rewards of dealing with the media
• Rights of the interviewee
• How to create quotable messages

Coach
Jeremy Adamshas prepared hundreds of executives from world’s leading investment banks, asset managers, and other financial services for key media engagements, presentations and dialogue with team members. See more here.

Location
CxC Consulting, 50 Liverpool Street, London, EC2M 7PR
Nearest tube stop: Liverpool Street

Workshop fee
Standard rate: £350 + VAT


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For more information contact:  Sadia Waheed- Client Services Manager

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